Fiat X Fresco

Fresco is a luxury sub-brand for Fiat that reimagines the new-car experience through a gift hamper. Drawing inspiration from Italian craftsmanship and the Fiat 500’s timeless form, the packaging unfolds in rich walnut tones with brushed gold detailing and structural precision. The interior is lined with soft grey felt, framing elegant inclusions like fine glassware and prosecco. This concept celebrates sophistication, hospitality, and the romantic ideal of driving through the Italian countryside—a refined expression of Fiat’s lifestyle identity.