Dark Necessities

Dark Necessities is a travel-sized men’s cologne brand designed around sophistication through restraint. The packaging features a deep graphite and muted teal palette paired with refined typography—balancing a confident sans serif with an elegant script. The dieline is compact and geometric, echoing efficiency and precision, while subtle embossing and tonal contrast elevate the tactile experience. This concept celebrates the modern man: poised, minimal, and quietly powerful.